Alpro Oat Launch

Oat of this world 

To celebrate the launch of the new Alpro Oat ‘For Professionals’ we introduced The Oat Cup. This exciting challenge gave 50 lucky baristas an exclusive preview of the brand-new Oat drink and gave them the chance to compete for the best latte art. The prize? The winner received a personalised window drawing by Dutch artist Hyshil. Oatrageous!

For the big reveal, we chose to introduce the new Alpro drink at the World of Coffee festival in Amsterdam. This time everyone could show off their latte art skills with the new plant-based alternative. Each creation was captured with a polaroid picture and was placed on our ‘Alpro Oat Wall’. You could either win via an official jury prize or by gathering as many likes as you could on your social media with the hashtag #AlproOatCup.

And let’s be honest, because nobody knows the (visual) difference between wheat, rye, barley, spelled and oats. We decided to put an end to all your doubts and create a wall filled with more than 100 kg of oats. Thanks to our little agricultural project, no barista will ever forget what oats looks like.

– Alpro –

was founded over 35 years ago to create a sustainable way to feed the world by producing naturally nutritious plant-based alternatives to dairy.