Like a walk in the park.
When Brantano pitched us for activating their new shop formula we were immediately convinced by their new look & feel and positioning. With their new baseline ‘Like a walk in the park’ they presented an easy way for shopping for shoes and casual clothing.
We came up with an activation that would make kids, parents and grandparents smile instantly! At the entrance of the Brantano shop we set up a giant swing where consumers were invited to swing for a few minutes. Not only did the music and the lights change during your swinging but you also got a present! A little ball would fall down a tube with inside all sorts of good stuff such as foot scans, discount coupons or even a personalized shopping experience.
– Brantano –
is a European chain of retail stores specialising in footwear for men, women and children, that was founded in Belgium.