De Standaard

No fakes news here.

The truth has never been more important, especially when ‘fake news’ and social media dominate our everyday life. Belgian newspaper ‘De Standaard’ present themselves as an objective newspaper and insist on writing actual news articles. They translated this powerful idea into a campaign in their newspaper, on the radio, their social media and through e-mailing. To bring the concept to the people, we organised an activation in two Belgian train stations.

Not only did we distribute free ‘De Standaard’ newspapers but we surrounded our little booth with thoughtful quotes about the truth.

And that’s the truth and nothing but the truth.

– De Standaard –

is a Flemish newspaper published in Belgium by Mediahuis.