Di x L’Oréal x Balmain

Breakfast at Balmains. 

Olivier Rousteing needs no introduction. As one of the youngest creative directors in the fashion industry the Balmain designer is always striving to push boundaries. We were all so excited when L’Oréal announced the exclusive collaboration with the power house. The result? 12 limited edition lipsticks, divided into 3 tribes: The Couture Tribe, the Rock Tribe and the Glamazone Tribe.

The release of these limited matte shades couldn’t go unnoticed. That’s why we organised a fancy breakfast launch at the Di Beauty and Care shop in Brussels. The shop at City2 opened a little earlier just to serve you breakfast and champagne. All whilst receiving advice on which shade would suit you best by a professional make-up artist. Not bad for a Thursday morning.

As icing on the cake, the lucky ones who made a purchase that day had the chance to win the L’OréalxBalmain suitcase with the 12 different lipsticks for free!

What can we say? You’re worth it.

– Di – 

is a retailer of beauty and care products in Belgium.