Art for everyone
October 2018 was all about launching the new communication campaign for Kunst in Huis. A great organisation where you can rent art works for 12 euros a month or save up to eventually buy a contemporary piece yourself. You can visit their galleries in Brussels, Antwerp, Leuven and Gent or view their entire collection online via their website.
The core idea of the campaign? ‘Art for everyone’. We decided to peak inside the home of 8 passionate and very different Kunst in Huis users. We translated the imagery and interviews in a personalised edition in De Standaard newspaper where you could learn all about the Kunst in Huis services through the experiences of their customers. Alongside the print edition, we delivered various digital ads to communicate the campaign.
– Kunst in Huis –
is an organisation that functions as a library where you can lend contemporary art for 12 euros / month.