It’s only rock ‘n’ roll but we like it.
When Lenovo called in to help showcase their presence at the Humo’s Rock Rally, we couldn’t have been happier! As main sponsor of the iconic event, they wanted to activate their products at this talent-hunt. We created a customized merchandise-unit where music fans could create their own personalized caps and t-shirts. The most amazing thing? You could create them on the spot! No more waiting around to showcase your love for your favourite band. This straightforward but very effective action was an immediate succes on social media.
– Lenovo –
is a multinational technology company. It designs, develops, manufactures and sells computers, tablet computers, smartphones, workstations, servers, IT management software, etc.