Understanding our clients businesses

THE REAL TRUTH ABOUT INDR

As I’m finishing my third week as Project Manager at Indiandribble, I’ve also just round up my first activation: giving people the opportunity to try and create their own Kettle Chips. Setting up the purpose-built trailer and putting the finishing touches to its décor, you can really see the creativity that runs through everything we do: from the initial concept and social media promotion to the execution of the project.

It’s pretty cool to be able to say ‘we’ and be part of the Indiandribble team. After 5 years of working on various large-scale European projects, both in Belgium and the UK, you can imagine it’s quite a change. Luckily, it’s a very experienced and most of all very motivated team, which made the transition pretty smooth.

July is a very busy period for Indiandribble: we’re touring the country with the Payconiq booth and Kettle Chips trailer all summer, gearing up for the one and only WonderWeekend in August as well as the first edition of the Jordans National Breakfast Day in September. Obviously, work doesn’t stop after summer, so a lot of preparatory work is happening as we speak to bring the next mind-blowing activation to your doorstep in autumn and winter.

I got thrown into the deep end and had to hit the ground running in the past few weeks, but I think I found my pace now. It’s great to see our projects through from start to finish.
Annelies Stalpaert
Project Manager Indiandribble

So, what is it like to work for an activation company?
Here are 7 things I’ve learned in my first few weeks:

Number One

Common sense is everything.

Number Two

Bad-hair-days aren’t allowed, because every day could be a let’s-put-your-photo-on-social-media-day.

Number Three

Our warehouse is Ali Baba’s cave for an event manager. The non-toilet version at least. 

Number Four

We have a Twitter account, and it’s worth reviving (so follow us!)

Number Five

The team is almost as skilled at managing projects and running events as at keeping plants alive. Almost.

Number Six

You learn to Google everything. Including where you can buy it, how big of a discount you can get and how fast they can ship it to you.

Number Seven

‘Free’ is the magic word. Especially when getting people to take part in a sampling activation.

I got thrown into the deep end and had to hit the ground running in the past few weeks, but I think I found my pace now. It’s great to see our projects through from start to finish and be able to really connect with people through them. So, see you soon at one of our next activations?