Alpro Earth day
Creating a 360° campaign to support a plant-based lifestyle on Earth Day
Last Earth Day, we gave you our hearts, and the very next day you received a free plant-based cappuccino. That’s right, everyone could order a free Alpro plant-based drink in participating coffee bars.
This was a pretty all-round campaign. We came up with the concept and strategy for this plant-based beauty, as well as created all visual assets. Think Barista toolboxes, dedicated campaign video, custom-made window stickers and next level take-away cups. Before and during the event, we launched a dedicated Social Media campaign targeting potential customers. We also set up the Hashting system where people could easily order their free drink.
Cheers!
