Lidl Otomaatik
Using soup as a lubricant to engage with families
When Lidl briefed us to work something out for the biggest family festival in Belgium we figured throwing in some tomato soup (and soup balls) might be the key to pure and unadulterated engagement.
We invented a crazy, interactive soup machine where tomatoes go on a wooden rollercoaster ride. Together with mom and dad, kids send the tomatoes from the high storage tower through the washing tub, over the stairs, into the marble path straight to the cooking pot.
When the sun was set and the campfires were lit, we handed out 3925 delicious cups of tomato soup with… soup balls of course!
